Allied Irish Bank SWOT Analysis and Strategic Review

Allied Irish Bank SWOT Analysis and Strategic Review

Allied Irish Bank conducted the Market Entry Strategy to expand their organization size. Reported below will be the brief of their total strategic check-up in the element of suitability feasibility & acceptable.


instructions Build on/exploit strengths

In the late 1990s and even early/mid-2000s, along with capitalized in the buoyant housing field, booming industry banking income and much lesser write-offs compared to previous decades, such profitability and growing have had a very important positive influence on the Irish Economy. That will help AIB owning good investment base for future market place development these kinds of merging.

Form Management’s awareness in the business, they definitely realized that internationalization is a good method for business business expansion.

Good/tailored services to be providers the company in direction of customers, it could be helpful for the organization penetrating on the market. In unison, they are easily winning the very reputation also.

Good goes through in dealing with banking enterprise, that helps the business to control on the new merging company.

instant Overcome/avoid deficiencies

Cultural Change –

the business can’t entirely twin their valuable culture abroad, as easy to generate other contingencies problems.

Sophisticated organizations graph caused human resources problems, such as salary expenditure increased, difficult to manage….

instant Exploit/Develop Occasion

Economy Advancement in Eastern Asia, in which creates brand new opportunities for any company.

Via Merging, having the other consumer bottom, co-efficient can be expected.

instant Counteract/avoid perils

The other country’s government will most likely not allow foreigner to obtain indigenous bank and may also set several restriction being a barrier.

Raising too rapid may cause not enough capital generally if the business is certainly running not as good as you expected.


Coming from 1966 on the end involving 2005, typically the assets connected with $323. around eight jumping approximately 133 bn. Employee 24000 people and even 750 places of work now, the fact that proved the organization is fantastic, emerged within the obvious capital gain plus much more employee important


  • As the company asset pent up rapidly, not any wonder the particular company’s rate in stock trading game will be mounting as well. Which could fulfill the stakeholder needed.
  • The firm becomes largest bank around Irish and even gradually penetrate into additional market and seems increase healthy. Stakeholder should also satisfies for the always grow.
  • Hardly ever heard that the company provides any announcement about layoff, so let’s assume that the company’s finance is good and office staff is working hard stably.
  • As company focused about the tailored assistance, their customer’s loyal will need to even be substantial.

Page 4 about 12 Area of interest: Strategic Managing

Name involving Student: Chan Sheung Ming Student ID#2102 5544

Section A: Question 2

Right here is Strategic Enhancement Plan associated with Allied Irish Bank (2007 – 2012)

Background of your Company

Associate Irish Financial institutions (AIB) was structured in 1966, these brought along with the three distinctive Irish Typical Banking companies:

  • the Local Bank within 1825
  • often the Royal Traditional bank, eleven several years later intended for mercantile inbound links;
  • the Munster & Leinster that was made in 1885, considered as the most significant banks with large scale regarding branch networking

In that moment, typically the alliance appeared to be thinking out a ultimate way to get the fragmented nature from the Irish business banking industry.

As a result in the middle of 60s Ireland was initially changing extremely fast and the merger had built the position in the bank during the developing world-wide business period of time. Over the ages, the company possessed showed a large expansion from the global setting, from her establishment connected with branch networking in Great britain during 1973s to it is investment in the USA during 1980s

Four a long time since its shops, it and grow said that AIB has a vibrant and prosperous organization. Due to this fact, in 1966, AIB acquired showed blend assets connected with ª323. almost 8 million which will had cultivated to ª133 billion

AIB Groups is regarded as as the prominent banking together with financial providers organization within Ireland which operates mostly in Ireland, Britain, Experienced and the NORTH AMERICA. It has over 24, 000 employees word of mouth wide in more than 750 offices. It includes four primary divisions: AIB Bank (Republic of Ireland); AIB Bank or investment company AIB Budget Market; and Poland.

SWOT Analysis


  • Robust position in your house market;
  • Decent Image from the organization to home market and various countries;
  • Focuses primarily on straight forward technique banking;
  • Romantic relationship oriented approach.


  • You do not have enough information and practical experience towards world banking;
  • Never willing to take risks;
  • Hesitant to leap to the group of internalization.


  • Putting out flowers domestic market;
  • Large increases in the credit history growth with 1990s along with mid-2000s;
  • Development of nontraditional traditional bank;
  • Trends towards international business banking market;
  • Exploit the Irish ethnic markets in the UK;
  • Access to Asian marketplace;
  • Merging and even acquisition.


  • Growing number of competition;
  • Opposition from businesses or banking institutions that are delivering e-banking.

The SWOT analysis involving AIB which inturn pertains over the different attributes or features of the organization in addition to the external atmosphere that can impact the entire decision-making process of AIB. The strength of the company focuses on its strong placement in the home market. Thus, the item enables the organization to have a good image far away where on this website also offers most of their services. Additionally , the company at the same time specialized in clear-cut banking tactic and relationship oriented method where within it is considered being a primary advantages towards their very own relationship using the customers. The very said part is the reason why AIB was elected as Britain’s greatest bank or investment company.

On the other hand, the weaknesses involving AIB targets on its immaturity n phrases of world banking, or lack of substantially knowledge a supervisor in distance. The most visible example is normally their the from the Singaporean market. Because of that, the company no more has motivations in taking risks with other essential markets in Asia, generally in India.

There are several opportunities that is exploited from the company in an effort to improve and expand. First is the flowering domestic economic system as well as the massive increase in the credit development during nineties and middle 2000s. In addition , may growing trend towards non-traditional banking or perhaps e-banking. The main reason for this is the massive effects of the Web. Thus, you should consider in which in terms of promising markets, the actual leaders throughout e-banking tend to be found in Asia, and Singapore is considered for the reason that primary e-banking customers, garnering 5% ( 2001). Hence, it implies that it will be necessary to focus on the Asian industry, primarily with China, which is facing quickly growth concerning economic features. This can be done by the process of merging and order.

The major risk for the supplier focuses on the growing volume of competitors on the market, particularly the ones banks which have been offering e-banking features plus services.